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Sale price EUR €23.70 Regular price EUR €78.99
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Wear pure Hedion. A new study suggests that the floral fragrance Hedion influences human behavior. In behavioral laboratory studies conducted by researchers from the universities of Bern, Bochum, and Cologne, this fragrance substance was identified as the first scented substance to excite a human pheromone receptor (VN1R1). This triggers the activation of a brain region involved in hormonal regulation; in women, the effect is even ten times stronger than in men. In the experiments, people under the influence of the Hedion scent responded to others' confidence with increased reliability. They perceived the person more positively than without the fragrance. Our hedoine molecule gives you the full power of pure hedoine.
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